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Sustainability
McDonald’s agrees to phase out foam cups
Amid pressure from advocacy group As You Sow, McDonald’s Corp. moves to replace its PS hot beverage cups with paper material.
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'McMission' AR app promotes McDonald’s sustainability efforts
McDonald’s Germany offers a new Augmented Reality app that allows users to learn about its sustainability initiatives through four interactive mini-games.
Sustainability
Free report: 'Greening Fast Food Packaging'
New report outlines the attributes of environmentally friendly fast-food packaging and applauds companies such as McDonald’s and Starbucks that have made meaningful strides.
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All the world’s a stage…for visual metaphors in packaging!
In packaging design, visual metaphors are used for illustrating ideas and are the basis of creating a mood, theme, character, or personality for the brand.
Flexible packaging
Sliced apple fast-food snack packs
Packaging supplied by Printpack Inc.
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McDonald's to add nutrition details to packaging
In the first half of 2006, McDonald’s will begin to roll out nutrition information printed onto the majority of its packages to help customers make informed choices in restaurants in North America, Europe, Asia, and Latin America.
Flexible packaging
Sleeve-labeled milk bottle makes a 'Happy Meal' for McDonald's
McDonald’s doubled its milk sales with last summer’s rollout of 8-oz milks in HDPE bottles. The switch from gable-top cartons prompted significant changes at participating dairies.
Flexible packaging
McDonald's 'dips' into sliced apple bags
A plastic pouch containing 2.4 oz of ready-to-eat apple slices is part of McDonald’s new New Happy Meal Choices, aimed at providing parents and children with mix-and-match menu options.
