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Libby Perszyk Kathman

Cincinnati, OH
Phone:513/241-6330
http://www.lpk.com
From Libby Perszyk Kathman
CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
Color consistency is key in gum rebranding
Pw 11551 Bounty Basic
Holistic design
Pw 11966 Rca Cables
Award-winning design
The label uses images of old-world Italian goodness to market a new pasta sauce to young people who desire authentic Italian tas
Selling flavor without the wait
Pw 12961 Home Cafe Family
P&G brews Home Café system
Pw 13490 Quick Books1
Redesign pays off
Before
Kissing an old design goodbye
Pw 14205 We Folgers2
P&G switches to plastics for Folgers
Pw 14208 Folgers Liberty
'Liberty' can flies for Folgers
Pw 14722 Pieces After
Reese's rolls out new look
Pw 15023 Lpk Folgers Cafe Latte
Folgers packs a coffee house experience
Pw 15303 Quickbooks
Top honors for package design
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