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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.

Pw 15023 Lpk Folgers Cafe Latte

“Over time, consumers indicated that the strong coffee equity of Folgers overwhelmed the packaging communication. Shoppers didn’t realize that Café Latte is a creamy instant coffee, different from regular ground Folgers,” says Jason Shaw, design manager for Folgers.

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