Holistic design

Libby Perszyk Kathman (LPK), in partnership with Procter & Gamble’s Bounty brand, created a holistic branding program for a new mid-tier Bounty Paper Towel brand called Bounty Basic.

Pw 11551 Bounty Basic
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What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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