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Speaking of innovation

What inspires packaging innovation? Why is it necessary? And how does the consumer fit into the equation? Joe Pagliaro, Director of Innovation and Packaging at Heineken USA, shares his insights and experiences.

Packaging World:
What are your responsibilities at Heineken?

Joe Pagliaro:
I’m responsible for the long-term innovation strategy, three-year pipeline development, and project management for New Product Introductions and Renovations for many of Heineken USA’s brands, including both the liquids and the packaging.

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