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Reusable Bags, Boxes Offer Simplicity for Circular B2C

Boox’s reusable products have been picked up by Goop brand and others in the B2C space.

Boox bag
Boox’s new shipping bag employs Dow Chemical REVOLOOP™ resin with 50% PCR.

Displaying products from its partnership with Gwyneth Paltrow’s lifestyle brand Goop and several others, first-time PACK EXPO Las Vegas exhibitor Boox offered an overview of their business-to-consumer (B2C) packaging system’s approach and capability, emphasizing sustainability and simplicity of use for the consumer.

“We’re a mission-driven start-up, supplying reusable shipping boxes and bags to help both brands and consumers eliminate single-use waste from their shipping stream,” says Paige Russell, Boox’s design director.

Boox’s bags and box approach focuses on making circular packaging easy to use. For example, each Boox box is embedded with a QR code that, when scanned, instructs the end user on the process for returning the box to the Boox. Boxes are then returned to Boox, who cleans and refurbishes them before returning them to the client, such as Goop. This cycle ensures that the boxes enjoy a prolonged lifecycle, being used repeatedly for different shipping needs.

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