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Crowdsourcing Protection Against Counterfeiting

Systech’s bidirectional communication capacity is designed to increase brand protection. Increased detection may act as a deterrent to counterfeiters.

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While brand owners may not think of consumers or patients as part of brand protection efforts, they may be a valuable piece of the puzzle. What if each and every customer was part of these efforts?

Systech recently presented its demo on the crowdsourcing concept for brand protection at PACK EXPO Connects in November. In this case, crowdsourcing is meant to compliment current anti-counterfeit efforts, such as the use of:

  • corporate inspectors,
  • customs searches, and
  • web policing or IP enforcement.

But crowdsourcing is designed to have a wider reach than these other methods as it uses consumers to gather information, no longer relegated solely to efforts such as Wikipedia and GoFundMe.

With the increase in e-commerce, extra “boots on the ground” help.

Conterfeit Program Reach

“While online sales have consistently increased over the years, the current global pandemic has caused a significantly greater transition to online shopping, which means the industry is prime for counterfeiters looking to sell fake goods to unsuspecting consumers,” said Steve Tallant, senior director of market development at Systech in a recent blog post. “To make matters worse, it’s easy for counterfeit e-commerce sites to reopen under a different name after being shut down, making this a serious and systemic issue for all brands.”

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