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The Aftermarket Opportunity

From training to pay-for-performance to features on-demand, the emerging machine builder business model focuses on services that reduce a manufacturer’s financial risk by shifting the responsibility of asset acquisition and management on to the OEM.

This past February, Robex, an automation and robotics integrator for the food, beverage, building, and container industries, rolled out a unique offering that delivers its custom-made robots in a usage-based finance model. This Machine-as-a-Service (MaaS) offering is a flexible way to install equipment on the factory floor without having to invest upfront capital. Instead, the customer pays for a successful outcome based on a predetermined agreement around productivity.

The service, called Robex Flexx, is powered by SteamChain, blockchain-based software used to measure a variety of critical machine productivity parameters in real-time which then calculates transactional payments based on a machine’s overall performance. Robex also bundles preventative maintenance into the contract. “If we see a robot is not performing or part of the solution is not working, we are on it right away,” says Craig Francisco, president of Robex. “Probably before a customer even picks up the phone, we know there’s an issue and we will fix it immediately.”

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