Domino Appoints Sector Development Manager, Beverage

Petty will leverage over 15 years’ experience and market insight to expand the reach and partnerships within the beverage sector, specifically relating to coding, marking, labelling and automation.
Beverage producers have long entrusted Domino with their coding and marking needs, and with the continually evolving changes in the sector related to sustainability and driving further efficiencies, aligning with a partner who knows the industry is critical. Petty has been successfully supporting brands from the world's biggest drinks producers to the artisan brewers producing craft beers over the last 5 years with Domino and forged key partnerships in the process.
“My intentions for the role are simple - to share the experiences we see in the day-to-day, and how best to overcome existing obstacles. My mission is to visit beverage producers and not sell Domino directly. Our products have evolved to help increase line efficiencies. Domino’s dedication to coding automation and advancements in coding technology has increased OEE. Therefore, my focus is to speak to legislation impacting beverage producers, support for sustainability initiatives and future considerations related to coding automation. If I leave our customers and prospects more knowledgeable and aware of their options after each visit, then I have done my job” outlines Petty.
“As coding and marking continues to become a more critical component of our customers’ beverage manufacturing environments to meet the ever-changing requirements, it is essential that we are positioned to provide industry expertise and guidance to meet those demands head on,” said Director of Sector Development Mark Shaffer. “With the new appointment of Ryan Petty, we’re confident we can offer our customers more insight and support than ever before. His credibility across the industry has already begun to be established and will only continue to flourish, to the benefit of our customer base.”