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Top Beverage Brands Commit to Getting ‘Every Bottle Back’

Coca-Cola, Keurig Dr Pepper, and PepsiCo make significant investments to initiate a four-part program to improve the collection of plastic bottles so they can be made into new ones.

Every Bottle Back recycling program
America’s leading beverage companies—The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo—have announced the launch of the Every Bottle Back program.

America’s leading beverage companies—The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo—have announced the launch of the Every Bottle Back initiative, what the companies are saying is a breakthrough effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles. These competitors are coming together to support the circular plastics economy by reinforcing to consumers the value of their 100% recyclable plastic bottles and caps and ensuring they don’t end up as waste in oceans, rivers, or landfills

This program is being executed in conjunction with two of the country’s most prominent environmental non-profits and the leading investment firm focused on the development of the circular economy. The World Wildlife Fund (WWF) will provide strategic scientific advice to help measure the industry’s progress in reducing its plastic footprint and The Recycling Partnership and Closed Loop Partners will assist in deploying funds for the initiative.

“Our industry recognizes the serious need to reduce new plastic in our environment, and we want to do our part to lead with innovative solutions,” says Katherine Lugar, President and CEO of the American Beverage Association (ABA). “Our bottles are designed to be remade, and that is why this program is so important. We are excited to partner with the leading environmental and recycling organizations to build a circular system for the production, use, recovery, and remaking of our bottles. Every Bottle Back will ensure that our plastic bottles are recovered after use and remade into new bottles, so we can reduce the amount of new plastic used to bring our beverages to market. This is an important step for our industry, and it builds on our ongoing commitment to protecting the environment for generations to come.”

The Every Bottle Back initiative, spearheaded by ABA, will:

  1. Measure industry progress in reducing the use of new plastic in the U.S. through a collaboration with ReSource: Plastic, WWF’s corporate activation hub to help companies turn their ambitious plastic waste commitments into meaningful and measurable progress by rethinking the way plastic material is produced, used, and recycled. Specifically, ABA will use the ReSource: Plastic accounting methodology to track the collective progress made on executing strategies to reduce the use of new plastic as well as a resource in identifying additional interventions.
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