Competitive Drugs Demand Innovative Delivery Devices

Vial and syringe might be fine if you’re the only game in town. But as competition grows, so does the demand to make drug delivery easier and more convenient for patients. In many cases, your best bet is to partner for that innovation.

Stevanato Inspection
Stevanato Group

Advice to drug companies: Don’t do devices if you don’t have to. It adds complexity and compliance risk to the drug manufacturing process. It requires a whole new way of thinking—device is by design rather than the exploratory nature of drug discovery that you’re used to. It requires significant customer support, complete with training programs and handling of complaints. It adds complexity to the number of supply chain and distribution systems. And it reduces margins because of the increased cost of goods sold (COGS).

This advice comes from Robin Hwang, a consultant specializing in injectable combination products (ICPs), the rapid growth of which is driving the device market, he says. Hwang has been in industry for more than 30 years, approaching it from a Ph.D. in polymers and six years with GE Plastics before moving on to medical devices, where the drug-device interface became a big focus of his work.

Now for the caveat: That advice goes out the window when competition enters the picture. With increased competition, drugmakers must ease preparation and dosing, enable self-injection, and improve patient compliance (drugs don’t work in patients that don’t use them). Biologics are growing exponentially, and self-injection is the driver, Hwang said. With insulin and human growth hormone leading the way in self-injection, there are more and more injection devices found in mature and competitive markets these days, including fertility therapy, rheumatoid arthritis, migraine drugs and more.

For the most part, the days of patients having to draw the drug from a vial into a plastic syringe are over. “If you’re the only lifesaving drug, you can basically shove it in with a shovel. A plastic syringe works just fine,” Hwang said. “Once there’s competition, you have to think more about delivery.”

Over the past 10-15 years, he noted, self-injection and the patient/user experience have been moving into the center of chronic disease management. Drug delivery has moved over time from the vial/syringe option to pre-filled syringes and cartridges to pen injectors and auto-injectors. By way of example, Hwang pointed to Enbrel, a drug that treats autoimmune diseases. Released in 1998 as a 25 mg vial, it moved on to a 50 mg pre-filled syringe (PFS) in 2004, then 50 mg auto-injector in 2006. Since 2017, it’s been offered with AutoTouch, a reusable auto-injector that uses a pre-filled cartridge.

PFS-based auto-injectors are dominant at this point, but on-body injectors (OBIs) are gaining ground for large dose delivery.

In some cases, drug delivery is even moving into the realm of an injector with connectivity—one example being Biocorp’s Smart Cap Easylog, which was cleared earlier this year in Europe, Hwang noted.

Partner with device, equipment makers

Hwang was speaking at a recent seminar organized by Stevanato Group—an Italy-based provider of primary glass packaging, engineering systems, specialty plastics and delivery devices—along with partners to show how to ease drug delivery manufacturing processes.

With more and more drug delivery devices on the market being prefilled, drug companies need to get onboard, one way or another. Big pharmaceutical companies might be able to handle the high cost of developing devices internally—several Pfizer employees were in attendance at the Stevanato seminar, for example, with R&D programs specifically geared toward device development. But can smaller companies afford the necessary investment?

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