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Blue Buffalo leads the U.S. in sales of dog and cat food

According to Euromonitor data, Mars occupies the number-two spot with its Pedigree brand, and Nestle claims third, fourth and fifth place with Fancy Feast, Friskies and Purina One.

blue-buffalo-leads-us-sales-dog-and-cat-food
blue-buffalo-leads-us-sales-dog-and-cat-food

It’s no secret Americans love their pets, and grocery stores shelves hold a dazzling array of brands and package types. Metal is the number-one choice for pet food manufacturers in the U.S. (see chart). Sixty-seven percent of dog and cat food packaged in the U.S. comes in cans, with 23% coming in flexible packaging. Paper-based packaging and rigid plastic make up the last ten percent.

In Canada, metal packaging captures 54% of the market, with flexible packaging claiming a much larger share than the U.S. with 44%.

Top dog and cat food brands like Blue Buffalo, Mars and Nestle deliver consistency to the consumer with efficient process and packaging lines.

Euromonitor tracks retail sales by package type.

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Where the Entire Industry Meets
New Labeling Playbook
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