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Colorful package design refresh celebrates foods from the plant world

New brand identity and packaging shows the diversity, freedom, and creativity of plant-based foods.

New brand identity and packaging shows the diversity, freedom, and creativity of plant-based foods.
New brand identity and packaging shows the diversity, freedom, and creativity of plant-based foods.

Deliciously Ella’s online tagline is “Live Better. Be Useful. Make vegetables cool.” To do the latter, the London-based firm recently unveiled a colorful brand refresh for its range of plant-based foods, with creative design and strategy by Here Design.

The redesign provides a strikingly different appearance from previous packaging and includes packaging for energy balls, oat bars, oat bar multipacks, peanut butter balls, cereals and cereal pots, and frozen meals. However, no manufacturing or packaging details were provided.

Refreshed packaging for the vegan-friendly ranges incorporates bright hues reflecting the depth of flavor of the foods in an effort to inspire consumers to try new taste profiles and experiment with the simple and accessible range of offerings. Brought to life with bold watercolor and line-drawn illustrations of the ingredients, the packs strive to be both joyful and delicious.

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