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Frozen Greek yogurt producer turns to digital printing for enhanced consumer experience

Yasso needed to make a big splash introducing new pint category to consumers, industry influencers and media outlets.

Yasso
Yasso

Frozen food presents special challenges to logistics, and Yasso Frozen Greek Yogurt, Quincy, MA, needed packaging of its new pint offerings to withstand the rigors of overnight shipping, keep the product frozen, plus make a big impression on target audiences.

Yasso turned to Abbot-Action, Inc., in nearby Attleboro to develop a corrugated cooler pack that included a die-cut tray to hold the frozen pints, Expanded Polystyrene (EPS) pads for insulation, a die-cut corrugated box to hold dry ice, and a digitally printed master carton.

The challenge was how to reproduce Yasso’s brand colors, as well as guarantee the pint offerings remained intact during shipping, so delivery would result in an excellent unboxing experience.

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