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Stand-up pouch for salami snack

A striking packaging format can make all the difference in the world when it comes to impulse purchases, and this stand-up pouch for a new chicken salami is striking indeed.

Salami snacks in four different flavors debuted in this attractive stand-up pouch.
Salami snacks in four different flavors debuted in this attractive stand-up pouch.

Well known to consumers in Germany since the 1930s, the Eggelbusch brand is famous for smoky-savory summer sausages. Among the firm’s most recent additions is ChickUp’s, a line of salami snacks in four different flavors based on 100% corn-fed chicken. This new line made its debut in the SchurStar stand-up pouch from Schur, a format that’s all about shelf impact, convenience, portability, and on-the-go snacking (for a video of the technology, go pwgo.to/3498).

According to Snezana Schurmann, Managing Director at Eggelbusch, which is based in the German town of Harsewinkel just north of Dortmund, the SchurStar packaging solution was selected for several reasons. The fact that it was a turnkey solution was perhaps most compelling. Not only does Schur supply the equipment, it also supplies the pre-made pouches. “We wanted to get this new idea of ours into the hands of consumers as quickly as possible,” says Schurmann. The all-in-one nature of Schur’s offering seemed like the best way to go, she adds.

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