New look for coffee

NewCoffee GmbH & Co. has launched its organic ground coffee in a cube-shaped paper-based carton that dramatically differentiates this brand from the ubiquitous flexible vacuum package.

New pack format for coffee.
New pack format for coffee.

Developed by Optima, the novel packaging was designed by Optima in collaboration with other companies. The barrier features are what make this Inline Can special, says Optima. Specific details on the materials, however, are not available at this time.

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