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Tapered pouch packs convenience into macadamia nut butters

The ‘F’ stands for fat in FBOMB low-carb, high-fat macadamia nut butters, sold in a redesigned funnel-shaped pouch that makes product consumption easier for active consumers.

FBOMB 1-oz snacks come in three vegan-friendly flavors—Macadamia with Coconut, Macadamia with Sea Salt, and Macadamia Pecan with Sea Salt—and one Salted Chocolate Macadamia non-Vegan option the company sells “for when you want something sweet.”
FBOMB 1-oz snacks come in three vegan-friendly flavors—Macadamia with Coconut, Macadamia with Sea Salt, and Macadamia Pecan with Sea Salt—and one Salted Chocolate Macadamia non-Vegan option the company sells “for when you want something sweet.”

FBOMB premium macadamia nut butters were recently released in new packaging—replacing a more rectangular version—to make carrying and consumption easier and more convenient for consumers.

FBOMB (not to worry, the “F” is for fat) products are designed to give the body the nutrition it craves, but without the carbs. FBOMB is a brand of Love You Foods, LLC, which is owned by Disruptive Enterprises, LLC.

“FBOMB is a mobile, low-carb, high-fat [LCHF] snack for active people,” points out Todd Cantrell, Chief Marketing Officer for Disruptive Enterprises. “We tapered the top of the packet to make consumption a better user experience.”

The new three-layer, custom-made, extra-durable funnel-shaped pouch was designed explicitly for comfort in a consumer’s pocket, with an easy-tear top, ensuring a trouble-free eating experience so that the all-natural, low-carb/high-fat healthy snack can easily be consumed on the go.

The 4.26-mil custom-laminated multilayer film, whose structure includes foil, is supplied by Glenroy. The film is flexo-printed in different numbers of colors, depending on product variety, with a combination gloss/matte finish, providing a product image and more color appeal than the previous pack.

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