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Ice cream packaging reflects company history, embraces modern design

United Dairy Farmers gives its Homemade Brand ice cream a makeover that speaks to brand character and recipe origins.

Pw 334932 Homemade

Bonding and creating memories with family and friends over ice cream is a tradition that motivates the Lindner family, owners of the United Dairy Farmers Stores and Homemade Brand ice cream. Launched in Cincinnati in 1939, the company operates more than 200 convenience and gas stores across the Midwest. Three generations later, they continue to craft their ice cream with quality ingredients, attention to detail, and care that remain the signatures of their UDF brand and Homemade Brand ice cream. Both brands can be found served in their own hand-dipped ice cream parlors, packaged in their UDF convenience stores, and sold in national and independent grocery retail chains.

With competition growing from national and regional competitors, UDF reached out to San Francisco-based Perspective: Branding to harness the emotion of the brand’s story.

“We needed someone who could translate the pride we have in our legacy brand to a complete redesign that conveys our commitment to producing the best ice cream for our customers and making it relevant to a new generation of families,” says Brad Lindner, UDF’s President & CEO.

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