Consumer demands put pressure on CPGs to deliver the goods

PMMI Business Intelligence “Top to Top” interviews with leading CPGs and OEMs reveal pain points in processing operations and the packaging line.

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Consumers demands are multi-faceted. They want products that are safe, healthy, clean, fresh, organic, easy to use, sustainable and available through a variety of channels including Amazon, Costco, Kroger, Walmart, etc.

And each channel wants products produced, packaged and distributed for them, in a customized format. The sheer variety of SKUs, case counts, pack sizes, point of purchase display options, are stressing planning and production. E-commerce variations have already affected secondary packaging, and it looks like primary packaging will be expected to change as well for home delivery of items ordered off the internet.

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