A fickle consumer and stretched internal resources at the CPG conspire to make it difficult for food processors to meet consumer demands

A new study from PMMI Business Intelligence, Vision 2025, conducted face-to-face at last year’s ProFoodTech, provides candid insight from key operations decision makers in food and beverage processing.

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Internally, CPGs report suffering from project “scope creep” as a result of poor initial planning. CPGs also report battling unrealistic expectations from management as they move faster and faster to meet deadlines.

These constant “speed-to-market” pressures can result in expedited turnarounds, as well as limited up front planning and beta testing—leaving little time for contemplative thought.

This quick decision making can result in more product launch failures. CPGs report internal processes are being compromised partly due to budget cuts, as well as these short cuts.

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