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Vegetarian brand makes switch from rigid to flexible packaging

Morningstar Farms transitions from bag-in-box cartons to flexible pouches for greater shelf-differeniation and production efficiency.

Pw 195130 Morning Star Retouched R1

Kellogg's MorningStar Farms brand recently switched numerous veggie burger, nugget, and other of its popular SKUs from bag-in-box cartons to flexible pouches with Zip-Pak’s Double-Zip zipper. The closure features two sets of interlocking profiles strategically spaced to guide consumers’ fingers along a path when closing a package. As a result, Double-Zip is easy to align, providing a secure, complete seal each time the product is used.

“The frozen specialties category is still dominated by the traditional bag-in-box rigid package format. MorningStar Farms recognized the opportunity to differentiate the brand and add consumer value by transitioning to resealable flexible packaging,” says Carrie Strieter, Director, Strategic Marketing & Innovation for Zip-Pak. “Not only are the new stand-up and flow-wrap packages with Double-Zip zippers more cost-effective, but they also elevate point-of-sale impact, while providing a more user-friendly experience in the home.”

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