Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Packaging redesign for wine range helps boost sales by 4.3%

The packaging redesign of Booths’ own label wine plays on the supermarket’s heritage as a wine importer.

Pw 194382 Image005

Packaging for Booths’ own label wine recently underwent a redesign, led by Smith&+Village. Smith&+Village played on the U.K. supermarket’s heritage as a wine importer, which contributed to an increase in sales of 4.3% during the Christmas season in 2016.

Smith&+Village elevated the range by using the supermarket’s crest on the front of the label with its original name EH Booths & Co to reflect its history as a wine importer.

Exuding confidence
Smith&+Village’s strategy to boost sales was to move away from the brand’s supermarket wine design, and reposition the retailer as a wine merchant. The supermarket has been importing wine for almost 150 years.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports