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RTD beverage line borrows parent brand aesthetic in new design

New design for Matcha LOVE RTD line calls out flavor profilesn through natural fruit illustrations that speak to health and well-being.

Pw 185116 Matcha Love

The Matcha LOVE ready-to-drink line of organic tea launched a new package design in March 2016 created by Smith Design.

With health-minded consumers’ increasing demand for functional hydration beverages,the Matcha LOVE RTD line offers the perfect on-the-go convenience of Matcha in a vibrant format that is equally clean and refreshing.

Both festive and colorful, the RTD line was designed for shelf presence and a stronger call out of the flavor profiles through natural fruit illustrations that speak to health and well-being. Due diligence was also spent on infusing the modern, clean aesthetic of parent brand Matcha LOVE that consumers recognize and trust.

The line is differentiated within the Matcha LOVE portfolio and serves to carve out a unique persona for the brand in the functional hydration space. The full RTD line includes three flavors—Ginger, Matcha + Green Tea, and Vanilla—which are all organic and are identified as such through the use of a white staging area at the top of the label to distinguish them from their new sister SKU, Matcha Colada.

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