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Nestlé launches rounded metal coffee container

Nestlé Professional, Crown partner to create a striking new packaging format for NESCAFÉ brands in the UK professional market.

Nestlé Professional, Crown partner to create a striking new packaging format for NESCAFÉ brands in the UK professional market.
Nestlé Professional, Crown partner to create a striking new packaging format for NESCAFÉ brands in the UK professional market.

Nestlé Professional worked with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc., to create a new packaging format for the NESCAFÉ® range of coffee brands in the UK professional market.

Nestlé sought to deliver market leading innovation across its NESCAFÉ® Original, NESCAFÉ Gold Blend and NESCAFÉ Azera brands, approaching Crown knowing its in-house R&D team could meet the demands for a new packaging shape to replace the current round composite containers.

The new container, refined and manufactured by Crown, is developed in three sizes—500g, 750g and 1kg—and is comprised of three parts:

• A three-piece tin with a rounded, rectangular shape

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