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The Brawny Man now featured on paper towel packaging

Updated design features graphics that demonstrate the brand’s values of toughness and strength, drawing inspiration from classic comic book heroes.

Updated design features graphics that demonstrate the brand’s values of toughness and strength, drawing inspiration from classic comic book heroes.
Updated design features graphics that demonstrate the brand’s values of toughness and strength, drawing inspiration from classic comic book heroes.

Brawny® Paper Towels’ film packaging now features The Brawny Man® and holds true to the Brawny brand values of toughness and strength—evident in the “larger than life” packaging design whose graphic of The Brawny Man serves as what the company says “is the ultimate symbol for rolling up your selves and getting the tough jobs done.” The Brawny Man was created in 1974 and has been printed on the product’s packaging ever since.

Brawny is a well-known brand from Atlanta-based Georgia-Pacific. GP, and its subsidiaries, manufacturer and market products that include bath tissue, paper towels and napkins, tableware, and paper-based packaging.

The company engaged Turner Duckworth to help develop Brawny’s new package design and look. The new brand identity is used across all Brawny packaging—from single rolls to multipacks containing as many as 12 rolls—with that brand identity varying slightly depending on the size and messaging.

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