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Digital label press brings multiple benefits

Exacto, a Sharon, WI-based maker of agrochemical adjuvants for wholesale and private label markets, focuses on engineering solutions designed to optimize the conditions in which chemicals, water, and soils come together to create bountiful croplands and landscapes.

Exacto's Tom Martin (left) stands in from of his firm's new 3600 Series Laser Pro with Colordyne's Taylor Buckthorpe.
Exacto's Tom Martin (left) stands in from of his firm's new 3600 Series Laser Pro with Colordyne's Taylor Buckthorpe.

The firm packages its products in a variety of primary and secondary packaging formats, nearly all of which require labels.

"Until four years ago, our labels were all printed off-site, and we'd look at a minimum turnaround time of seven to 10 days before we'd get our order back," says Exacto Project Manager Tom Martin (shown here on the left next to Colordyne’s Taylor Buckthorpe). "Every time the customer made a label change, we would have to pay for new plates and set-up charges."

By this time, Exacto was consuming thousands of labels per day, and to improve efficiency and offer their customers faster turnaround times and more freedom from a marketing and design standpoint, they shifted gears and brought printing in-house. Exacto implemented a small industrial benchtop printer and sourced blank labels from an outside vendor. But as business continued to grow, Exacto quickly realized a new solution was needed to drive out remaining inefficiencies in their packaging environment.

“We went from needing 7,000 labels a day to 7,000 an hour. So we needed to make an investment in a new system,” Martin said. “We sought out Colordyne Technologies because we knew we needed a digital printing solution that could keep up with our current production needs and provide room for future growth. We produce all of the labels for our products, often including front and back product labels along with secondary packaging labels for our boxes and bags.”

The solution not only addressed Exacto’s packaging and labeling inefficiencies, it also had an impact on several other processes within the company. The press provided Exacto’s marketing team with a resource to provide their customers with new creative label and packaging ideas. It also provided their quality assurance team with a solution to protect the labels from chemical exposure in their bottling lines, all while improving their bottom line.

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