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Glass float bottle a win for Ocean Organic Vodka

Packaging for a unique vodka brand blended with ocean mineral water takes its cues from ‘ocean-only’ artifacts, including hand-blown fishing net floats.

Pw 122812 Ocean Vodka Labeled

Hawaii Sea Spirits has introduced a custom glass bottle that in every aspect conveys the unique point of differentiation of its ultra-premium spirits product, Ocean Organic Vodka, made with organic sugarcane and blended with ocean mineral water from 3,000 feet beneath the ocean’s surface off the Kona Coast of Hawaii.

In 2013, the company began the process of developing the new package to replace a straight-wall, stock glass wine bottle that had been used since the product’s launch in 2006. “The branding did not physically convey the product’s point of difference, its unique origin or its unique source of ingredients, its ultra-premium position, or its retail price point,” says Jim Grannan, partner of RISE Investments Intl. and Interim Marketing Director for Hawaii Sea Spirits. “It was perceived as subpar and did not stimulate thought aside from being another clear spirit priced higher than average.”

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