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Supplement bottle delivers convenience

Properly sized, ergonomic, and easy to manipulate in the physically strenuous environments in which it is used, packaging for the new XRCEL Sports Fuel supplement line provides the same level of performance as the glucose gel it holds, according to brand owner New World Consumer Products, LLC.

XRCEL
XRCEL

XRCEL is a carbohydrate supplement that uses temperature- and pH-responsive technology to increase and sustain the oral bioavailability of carbohydrates. This technology is said to drive and sustain the performance of athletes during competition and help their bodies recover more quickly after performing. Key to the product is a patented micro-gel delivery system created by brand owner partner company New World Pharmaceuticals.

“XRCEL was originally developed for use by high-performing amateur, college, and professional athletes, but it is equally effective in fueling the body and the brain of anyone engaged in extended physical exertion, both those who are exercising and those engaged in strenuous physical work, such as construction workers,” says Fred Sexton, President and owner of the Charleston, SC-based New World companies.

When developing the product, New World realized that an essential part of making the supplement easy for consumers to access—whether they be participating in a sporting event, performing a strenuous exercise routine, or working at a physically demanding job—was a convenient bottle design. The package had to be properly sized, for example, to deliver the right amount of glucose to fuel performance without causing gastric upset or the bloated feeling sometimes associated with higher-volume products.

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