Kellogg's bags feature 'intuitive' reclosure

Last January breakfast cereal leader Kellogg's launched a new flexible bag using a new kind of reclosure feature.

Pat ReynoldsVP Editor Emeritus

Apr 25th, 2014

New reclosure system for Kellogg's in Europe.

New reclosure system for Kellogg's in Europe.

The reclosure is the EASY-LOCK by APLIX®. These flexible bags are now available on shelves in all European countries for SPECIAL K® Muesli and CRUNCHY NUT®. This new bag is said to be more responsive to consumer needs: a less bulky bag, easy to close for the whole family, and offering enhanced product preservation.

EASY-LOCK by APLIX® is an innovative polyethylene reclosure system intended for flexible packaging. Its original design comprises self-mating micro hooks, enabling consumers to easily seal their package without perfect alignment. Unlike other closures, EASY-LOCK by APLIX® is perfect for all ages and it keeps freshness locked in.

APLIX INC.

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