Kellogg's bags feature 'intuitive' reclosure

Last January breakfast cereal leader Kellogg's launched a new flexible bag using a new kind of reclosure feature.

New reclosure system for Kellogg's in Europe.
New reclosure system for Kellogg's in Europe.

The reclosure is the EASY-LOCK by APLIX®. These flexible bags are now available on shelves in all European countries for SPECIAL K® Muesli and CRUNCHY NUT®. This new bag is said to be more responsive to consumer needs: a less bulky bag, easy to close for the whole family, and offering enhanced product preservation.

EASY-LOCK by APLIX® is an innovative polyethylene reclosure system intended for flexible packaging. Its original design comprises self-mating micro hooks, enabling consumers to easily seal their package without perfect alignment. Unlike other closures, EASY-LOCK by APLIX® is perfect for all ages and it keeps freshness locked in.

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