Kellogg's bags feature 'intuitive' reclosure

Last January breakfast cereal leader Kellogg's launched a new flexible bag using a new kind of reclosure feature.

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New reclosure system for Kellogg's in Europe.

The reclosure is the EASY-LOCK by APLIX®. These flexible bags are now available on shelves in all European countries for SPECIAL K® Muesli and CRUNCHY NUT®. This new bag is said to be more responsive to consumer needs: a less bulky bag, easy to close for the whole family, and offering enhanced product preservation.

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Kellogg's bags feature 'intuitive' reclosure

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