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Williams Sausage streamlines shrink wrapping on breakfast sandwich line

Tennessee country pork sausage processor’s redesigned, upgraded system doubles throughput, maximizes line uptime, and provides long-term ROI.

Williams sausage wrapper
Williams sausage wrapper

When Country singing legend George Jones wanted to manufacture his own recipe of breakfast sausage, he turned to Tennessee pork sausage processor Williams Sausage to make it for him. “I wouldn’t put my name on anything that wasn’t the best,” says Jones. “And Williams Sausage makes some of the best I have ever had.”

With 400,000 lb of whole hog country pork sausages coming out of its west Tennessee processing plant every week, George Jones is just one of many consumers that are drawn to the Williams Sausage brand.

To satisfy this huge market demand, the company’s pork sausage patties, links, and chubs are distributed to retail outlets and institutions throughout the Eastern and Central U.S. Williams Sausage added to its product offerings by launching a line of ready-to-eat breakfast sausage sandwiches. Packaged products like Williams Express Sausage, Egg and Cheese Croissants have necessitated the redesign and integration of two of the company’s packaging lines.

The upgrade centered on a more streamlined and efficient shrink wrapping capability to process 100% more sandwiches through the line, while maintaining a zero product-defect rate and maximized uptime. The line upgrade exemplifies how implementing the right equipment can deliver a cost-efficient and long-term return on investment.

It’s all about the sausage

Since 1958, when the company was founded by Harold and Hazel Williams on their family farm in rural West Tennessee near Union City, Williams Sausage has always produced country-style whole hog breakfast sausage.

The company slaughters 1,200 hogs a week for its sausage. After slaughtering and deboning, the hog is ground and mixed with spices to conform to established recipes. The mixture is portioned into patties, links, and one- and two-pound chubs which are packaged in cartons, then cased, labeled, palletized, and put into deep-freeze storage.

All of William Sausage’s fresh pork sausage products are stored frozen. Its deep-freeze can hold 1,200 pallet loads, which are kept in storage for one to two weeks before shipping. The company also warehouses and distributes its own line of smoked sausage and bacon, which are manufactured for it at an outsourced facility.

Sixty percent of the company’s distribution is destined for institutional consumption, and 40% for retail outlet sales.Williams Sausage maintains its own fleet of trucks for distribution.

Jammed packaging line

Williams Sausage runs 11 packaging lines in its plant to handle different product types. Four of those lines are for packaging sausage links and chubs. Four of the lines are for packaging sausage patties. Three lines are dedicated for packaging breakfast biscuit sandwiches, of which one line handles jumbo sandwiches. The two remaining breakfast sandwich lines were redesigned to upgrade their shrink wrap packaging capability, to improve efficiency, and  toaccommodate increased throughput needs.

These two sandwich lines allow for the manual “assembly” of the sausage biscuits, and their packaging. When the sandwiches are put together, the biscuits proceed through a cutter that slices them in half. The split biscuits move along a conveyor, where sausage patties are manually positioned between the two biscuit slices. These sandwiches then go through a wrapper, and the sealed biscuits are stacked into cartons. At this point the two lines merge onto one packaging line, where the cartons proceed through a shrink wrapper, are cased, labeled, and palletized.

When the sausage sandwiches were first introduced, moving 12 to 14 cartons/min through the end-of-line packaging process was adequate to keep pace with production demands. But as the breakfast sandwiches’ popularity grew and orders increased, it became clear that the packaging line was no longer able to support the increased throughput required.

“Our production volumes had significantly increased,” says Tommy Ray, plant manager at Williams Sausage. “We needed to double our packaging capability, our throughput of cartons per minute, to keep up with the demand.

“The bottleneck was our shrink wrapping system. The wrapper was only capable of handling 12 to 14 cartons per minute. But at this rate we were experiencing line interruptions and delays. We needed to have the ability to shrink wrap 24 to 28 cartons per minute to keep the sandwich manufacturing lines moving.”

Assessing the shrink wrap problem

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