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In-house-generated color labels save time, money

Dynamic product lines require quick-change printing versatility.

Pw 60477 Bluemtn 175744

Blue Mountain Organics, Floyd, VA, is a premier provider of certified organic raw and sprouted nuts, nut butters, flours, grains, and dried fruits available through selected retail outlets and online (www.bluemountainorganics.com). The company uses a broad range of packaging structures and sizes to accommodate these products.

Blue Mountain co-owner Peter Houchin notes, “Blue Mountain Organics carries more than 400 products—all of which are made or packaged at our Floyd plant. We are continuously adding and changing products to augment and improve our product lines. Frequently, we are testing new products in small batches. We had been using LX800/810 ink-jet label printers from Primera Technology, Inc. to supplement our commercial preprinted label supplies. The LX800/810 printers performed well but were not fully meeting our increasing production pace and printing versatility needs. We basically used them for special runs and emergencies rather than as an integral part of our operations.

“But our commercial printing system also has its drawbacks and can be very cumbersome. Turnaround time to receive the ordered preprinted labels is not always optimal. And the fact that we are required to order at least the supplier’s minimum quantities, whether we need them or not, often results in our having a surplus inventory of labels that we end up throwing away. So, about two years ago, when we had a chance to upgrade our labeling operations, we looked to Primera for advice to deal with some of these label logistics challenges.”

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