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Design and technical resources for sustainability

As recently as five years ago, very little information was available to package developers with regard to how to create a so-called sustainable package.

Shortly after it was founded in 2004, GreenBlue’s Sustainable Packaging Coalition (SPC) began producing a steady series of reports, research, and software tools designed to allow package developers to make informed and responsible decisions. Here’s an overview of some of the most important reports. All are priced at less than $225 for nonmembers, and are free for members.

1. Design Guidelines for Sustainable Packaging. These guidelines are a great crash course in getting started in sustainable package design and development, covering the four sustainable design objectives: optimizing resources, responsible sourcing, material health, and resource recovery. For each design objective, the Design Guidelines walk the reader through a series of key questions and examples of design strategies, sparking ideas and leading designers to think about packaging in a fresh way. This 104-page publication is considered the gold standard for understanding how to incorporate sustainability objectives into packages at the point of creation, and is written specifically for package development engineers and package designers. Debuting in May 2013, a new interactive Web site featuring the most up-to-date thinking on designing sustainable packaging will be released by the SPC and Éco Entreprises Quebec in an initiative facilitated by PAC NEXT.

2. Closing the Loop: Design for Recovery Guidelines. Expanding on the SPC’s Design Guidelines, the Design for Recovery Guidelines for Aluminum, Glass, Paper, and Steel Packaging takes a deeper dive into how to design packaging to address one specific design objective: resource recovery. The suite of four reports provides packaging designers with information about how different treatments to, or components of, packaging added during the design phase affect their package’s recyclability, and in the case of paper, compostability. The Design for Recovery Guidelines were inspired by and intended to complement the Association of Postconsumer Plastic Recyclers’ Design for Recyclability Guidelines for plastic bottles.

3. Guidelines for Using Recycled Content in Packaging. Increasing recycled content in packaging has long been a key sustainability strategy by many packagers who want to close the recycling loop. However, packagers and converters must grapple with the technical, regulatory, and aesthetic challenges that come from incorporating recycled content into plastic and paper packaging. These two reports, one focused on plastics and the other focused on paper and paperboard, look at the use of recycled content in high-volume packaging applications and include pragmatic solutions for many of the barriers to the use of recycled content.

4. “How2Recycle” Packaging Recovery Label System. Sustainable packaging design includes on-package messaging for recycling. The proliferation of unclear labeling and inaccurate recycling claims creates confusion and makes recycling a challenge. The SPC’s How2Recycle label provides clear and consistent on-package recycling information to consumers. The voluntary label system was developed through broad stakeholder input, and supported by data gathered in accordance with Federal Trade Commission guidance. How2Recycle enables companies to easily comply with the FTC Green Guides. For more information, including a list of brand owners using the label, see www.how2recycle.info.

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