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Olive snack packs get colorful redesign

Portable stand-up packs for Oloves-brand snack olives get a colorful brand refresh, with contemporary graphics and a lovable olive mascot.

Pw 57170 Oloves1

U.K.-based Brand Stand Ltd. has redesigned the packaging graphics and added some flavorful new varieties to its line of liquid-free, pit-free olives for portable snacking. “The first-to-the-market snacking olive at 30 g”—according to Brand Stand founder and CEO Matt Hunt—Oloves in a 1.1-oz standup pouch has sold 10 million bags since being introduced nearly six years ago. With competitors copying the brand’s silver-colored bag design and product flavors, Brand Stand decided this year to update its brand, using its in-house design talent.

“To remain on top, you have to constantly innovate and change, and this was the idea behind the refresh,” says Hunt.

Another reason for the redesign, Hunt adds, was to position the product for new markets like convenience and on-the-go lunches. “We are introducing Oloves as a healthy alternative, to be sold in the same trays, baskets, and snacking sections in which you would find the usual snack products,” he says.

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