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Campbell Soup and Green Mountain to launch soup in K-Cup

Campbell Soup Co. and Green Mountain Coffee Roasters, Inc. announced yesterday an agreement that will bring together Campbell’s and Keurig in a launch of Campbell’s Fresh-Brewed Soup K-Cup packs.

Campbell's Fresh-Brewed Soup in a K-Cup.
Campbell's Fresh-Brewed Soup in a K-Cup.

The idea is to offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers.

Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options. Campbell’s Fresh-Brewed Soup was designed to meet that consumer need.

“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” says Denise Morrison, President and Chief Executive Officer of Campbell Soup Co. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today.”

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