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Stand-up pouch evokes old-fashioned canning jar

A new line of dairy-free, vegan tomato sauces launches in a stand-up pouch shaped like a canning jar. A ‘handmade’ tag with cord completes the farm-fresh feeling.

Pw 53416 Faux Canning Jar Pouch By Flair Flexible

A clever, cook-in pouch for LeGrand brand Rosée sauces from La Maison Le Grand, of St-Joseph-du-Lac, QC, Canada, takes the shape of an old-fashioned canning jar, complete with a hand-lettered tag attached with a cord. The stand-up pouch, from Flair Flexible Packaging, holds 300 mL of a new line of dairy-free, vegan tomato sauces in Rustic, Spicy, and Classic varieties.

For several years, La Maison has supplied its savory pesto and pasta sauces in conventionally shaped stand-up pouches with plastic dispensing closures. “It’s become a significant brand identifier,” says Chris Shadbold, vice president of sales and marketing for the company. To introduce its new line, La Maison collaborated with Flair to produce a faux canning jar shape.

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