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Electroluminescent packaging

A slew of packaging awards have been won lately by the electroluminescent folding carton for Bacardi’s high-end Bombay Sapphire gin.

Bacardi's Bombay Sapphire gin in an electroluminescent folding carton.
Bacardi's Bombay Sapphire gin in an electroluminescent folding carton.

 

The latest prize comes from OE-A, the leading global association for the organic and printed electronics industry. This organization picks innovative concepts in four categories that illustrate the capabilities of organic and printed electronics and presents each concept with a Demonstrator Award. This year’s Demonstrator Award in the Best Design category went to the Bombay Sapphire package.

Karl Knauer KG of Germany is the developer of the package, which is described as “probably the first freely available packaging with printed, actively luminescent surfaces.” Karl Knauer KG created the packaging for Bacardi with proprietary technology it calls "HiLight – Printed Electronics.” Development involved close cooperation with Rox Asia Consulting and designers Webb deVlam.

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