If you want to grow, what do you do? “Take market shares from competitors or go into emerging markets. Take market shares in North America or Europe,” suggests Wagner, who recently became a member of the board of directors of the Reston, Va.-based Packaging Machinery Manufacturers Institute. For U.S. industries that means more mergers and acquisitions, he says. But he also believes the only way to take market shares today it to come up with innovative packaging solutions.
For instance, there are end-users trying to reduce, as much as possible, use of corrugated packaging to increase product density on pallets. “They want to get away from round bottles in boxes to round bottles in shrinkwrap,” Wagner explains. Because big end-users are trying to find ways to truly change their business, they’re becoming OEMs, he says, calling that a packaging trend.
