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Kraft RRP for cream cheese yields 800,000-lb paper savings

New RRP for Philadelphia cream cheese bricks enhances ease of display by retailers, as well as consumer shoppability, while significantly reducing packaging materials.

The RRP is available in a 12-, 24- (pictured), and 36-count format.
The RRP is available in a 12-, 24- (pictured), and 36-count format.

With a year of successful in-store use under its belt to cite, Kraft Foods is sharing details of the launch of a new Retail Ready Package (RRP) for its Philadelphia brand 8-oz brick cream cheese, which the company estimates will reduce its annual paper use by 800,000 lb. Introduced in June 2011, the RRP was developed through a collaboration between Kraft’s R&D packaging team, its engineering and operations team, and its proprietary corrugated suppliers.

As Jordan Dasher, packaging engineer, Cheese and Dairy, for Kraft, explains, the project was undertaken to reduce Kraft’s material usage while increasing ease of display for the retailer. “Sustainability continues to be a part of the framework for packaging development at Kraft,” he says.

Dasher tells PW that requirements for the RRP included a functional, easy-open design with printed graphics that could significantly reduce the steps needed for the retailer to stock the product on shelf; a case that could fit Kraft’s existing footprint; a design that would be easy for consumers to shop; and a case that could withstand the rigors of the refrigerated distribution environment.

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