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Bronco Wines flying high in PET

Single-serve, PET format for Bronco Wine brands proves a convenient option for airlines, which appreciate the convenience and light weight of the 187-mL bottle.

Pw 42569 Crane Lake Ch 187 4pk 1

Bronco Wine Co., Ceres, CA, a supplier of varietal wines, is establishing a strong position in the single-serve, 187-mL wine category with the adoption of lightweight PET bottles from Amcor Rigid Plastics. Bronco, the fourth largest winery in the U.S., recently made a switch from glass to PET to further penetrate the retail and airline markets and capitalize on PET’s glass-like clarity, portability, sustainability advantages.

Bronco has witnessed strong sales growth in the retail and airline business thanks to the consumer acceptance of these convenient bottles, which also feature resealability through aluminum screw-cap closures from Amcor Flexible Capsules. Wine packaged in PET bottles can be sold at parks, concerts, and other outdoor venues, while airlines are also drawn to the lightweight and sustainability benefits, according to Fred Franzia, president of Bronco Wine Co. “We’ve added customers in the on-sale (restaurants, bars) and off-sale (retail) segments, plus increased sales with our airline customers,” he explains. Franzia, adding that the increased sales in the 187-mL package have come with the Crane Lake, Red Truck, Coastal Ridge, Hacienda, Harlow Ridge, and ForestVille brands.

The switch to PET also delivered key sustainability benefits in keeping with Bronco’s commitment to environmentally responsible practices in its wine-making operations. “We’re able to offer the consumer a convenient, lightweight container that is 100-percent recyclable,” says Franzia. “And just as important, the reduced cost is allowing us to increase our customer base.” PET containers are one-sixth the weight of glass bottles, and are unbreakable, less wasteful, and recyclable, according to Amcor.

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