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Produce packaging gives consumers that 'traditional' feel

UK supermarket leader Sainsbury’s has developed an innovative new packaging format for their fresh produce that withstands the existing distribution and supply-chain processes while at the same time enhancing the consumers’ experience.

Sainsbury's likes the traditional feel of its new pack.
Sainsbury's likes the traditional feel of its new pack.

The point of difference requested by Sainsbury’s was to create a packaging experience.  They wanted to offer the look and feel of a more traditional greengrocer packaging solution allowing consumers to see, touch, and smell the quality of the fresh produce.

Amcor Flexibles Fresh Produce team based in the UK worked very closely with Sainsbury’s selected customer base, machinery manufacturers, and film suppliers in order to develop a unique combination of flexible, surface-printed film and net that would run on existing packaging lines.

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