evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

Oct 5, 2011

The evian bottle by Courrèges, which launced globally Sept. 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is 100% recyclable.

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Lightweighting continues to drive measurable progress in packaging reduction. Coca-Cola’s redesigned bottles, shown here across several brands, lower PET weight from 21 g to 18.5 g for key sizes, a 12% reduction expected to cut PET use by 3 megatons by 2025.

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Products

evian adds a splash of fashion's influence

Annual Outlook Report: Sustainability

Are You Greenwashing?

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

Three Insights on Operator Training from CPG Leaders

PMMI Announces Two New Work Products from the OpX Leadership Network

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