Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.

Phone_hand_can
Phone_hand_can

German grocery chain Edeka Hessenring, in cooperation with Ball Packaging Europe, has developed a promotion campaign with two unique features. The chain’s new Cool Cola-Orange flavor—part of the Edeka Perquell own-brand soft-drink range—has hit the shelves in 33-cL sleek cans from Ball sold in a triangular six-pack from Smurfit Kappa Baden Packaging and with the help of an animated 3D animal character accessed via augmented reality (AR) technology. Appealing mainly to the 12 to 18-year-old age group, the promotion invites youngsters to let out the “toon” in the can and pose with it in photos on a smartphone.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability