Expert Analysis

Tom Szaky
CEO, TerraCycle

We are all greenwashers Szaky shares his concern about consumers’ misunderstanding of the chasing arrows symbol, which results in tons of material clogging recycling systems and leading to damaged machines and/or inferior material. He asks: “How can you as a product designer help make it clear what is and isn’t recyclable, and/or create more products in the most commonly recycled categories today?”

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