At the same time, dual-income nuclear families are on the rise as more couples choose to live apart from their parents post-marriage. As a result, these women face the challenge of effectively balancing work and family life. These factors are positively impacting demand for products that offer greater convenience and reduce cooking time at home.
How the growth of Indian women in the workplace is driving ready meal consumption
The number of women in employment is growing fast in India, resulting in Indian women enjoying greater independence, rising incomes, and greater spending power.
Nov 12, 2008
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