Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

Who should spec an automation platform?

Editor's note: Several weeks ago in this newsletter I published some thoughts on whether it's best for packaging machinery builders or their end-user customers to decide which controls platform should be controlling a packaging machine. I also asked readers for their thoughts on this subject. In the next few weeks, I'll publish a few of the comments I received. This one comes from Jack Tibbets, sales engineer at Advance Products Inc.

I would like to offer my view on the topic of automation platforms, as seen from the trenches on both sides of the decision.

I worked for 20 years as a Journeyman electrician on shift in several different industries. Working on instrumentation and controls more than construction. I spent most of those years answering breakdown calls on production equipment. Currently I am involved in Sales Engineering with Advance Products, Inc., manufacturers of case and carton handling automation solutions. As a "salesman" I embrace the ability to offer an end user customer the controls equipment they specify. Yet working closely with the Designers, fabricators and programming staff at Advance Products, I see first hand the added expense of constantly changing platforms. It brings lost production time, added procurement costs, and increased labor costs, which are either passed along in equipment price (not good from the salesman's point of view) or absorbed by the equipment manufacturer.

The AI revolution in packaging robotics is here
Robots that see variations, adjust grip pressure automatically, accept plain-English commands, and predict their own maintenance. Discover how AI is transforming packaging operations.
Read More
The AI revolution in packaging robotics is here
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics