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New blog strikes a nerve regarding packaging technology

How risk aversion robs packaging machinery buyers--and builders--of innovation

Who knew that when former Hershey controls & packaging guru Keith Campbell began blogging, he'd strike a nerve so quickly.

In a recent post, Keith writes about what he perceives as a disturbing trend among packaging end users--to buy what's safe, rather than to buy best-in-class equipment. You know, the packaging machine equivalent of the "nobody ever got fired for buying IBM" syndrome. In his post, he explores the damage that this can cause packagers in the long term. Machine builders are not immune, either, he says.

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