WD-40's co-packer selection steps

At the WD-40 Co., an internal team directed by three planners determines how contract packagers are selected to package and distribute new products. The team then follows a sequence of steps during the selection process. The steps are:

1. Define the project requirements. The first step is to determine the packaging materials and structures and process requirements that meet the company’s criteria for delivering maximum value in launching the product. The R&D team establishes specifications and identifies useful technologies.

2. Determine whether existing co-packers can do the job.
Next, WD-40 Co. determines whether the companies that fill and package their other projects are also capable of packaging the new product. Among the questions the assessment team asks: Can our existing co-packers work with the materials we want to use?

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