Shelf Impact! (sidebar)

New digital magazine answers brand marketing challenges

Clearly, packaging has become the last—in some cases the

only—component of an effective marketing program that consumers see. How well it is executed could make or break a brand. If you view packaging as a pivotal marketing tool, Shelf Impact!, a new digital magazine from the publishers of Packaging World, is for you.

Debuting in January, Shelf Impact! will come to you each month via e-mail in 16 easy-navigation screens that work in any Web browser. No downloads, no scrolling, no zooming. Short and focused “quick hits” will emphasize answers and strategies for staying in sync with two constantly moving targets: consumers and retailers.

Visit www.shelfimpact.com for a free subscription and to view a sample issue. And let Shelf Impact! Editor Jim George know what you think. Phone him at 630/897-7158 or e-mail him at george@packworld.com. Or send him a fax at 630/896-0214.

See the story that goes with this sidebar: Driving brand sales with packaging

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