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Bilingual packaging: ¿Qué pasa? (sidebar)

Hispanics’ growth in United States es muy grande.

• With 37 million Hispanics, the U.S. is the second-largest Spanish-speaking country in the world.

• With 13.4% of the population, Hispanics are now the largest minority group in the United States.

• The Hispanic population has grown at a 58% rate since 1990.

• By 2010, Hispanics are expected to represent 27% of the U.S. population.

• Hispanics spend $20 more on groceries—$41 per week—than the average shopper.

• The top five Hispanic markets in the U.S. in order are Los Angeles, New York, Chicago, Houston, and San Antonio.

Sources: U.S. Census, Food Marketing Institute.

See the story that goes with this sidebar: Bilingual packaging: ¿Qué pasa?

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