New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.

Pw 15659 Frulatte

Addis designers played off those aspects, creating graphics of smiling fruit on the glass bottles. “Addis provided the level of strategic thinking and planning that continues to be critical to the success of the Frulatté Smoothies launch—from product positioning through package design,” says Amy Cadora, vice president and general manager of Frulatté Foods. “The result is a package that is absolutely on target with our demographic. We have seen tremendous sales of the product prior to implementing any merchandising or promotional programs.” —ALR

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub